Hey, I'm Sonalika

An MFA Service Design candidate at SCAD, currently I’m studying the influential role of this field within organizations and systems, especially in this time of increased uncertainty. Leveraging my background in engineering and 5 years of experience at a start-up as a marketing and design strategist, I want to work on solving problems using the design lens of vulnerability, human connections, accessibility, and growth.

Selected Work

Redesign for frictionless payment

A system that streamlines market payment processes and fosters holistic stakeholder understanding, to empower the organization to prioritize its mission-driven programs.

Seamless vitals checkup experience

A redesign of patients' relationship with Mayo Clinic's built environment, to reinforce their decision to trust the medical center.

In-queue waiting experience

A service restructuring intervention to increase visitor satisfaction at Disney Theme Parks, via the MagicBand+ to cultivate greater brand loyalty.

Design for reduced social isolation

A service to foster a strong sense of community within virtual travel experiences, allowing senior citizens to connect with others who share their interests and passions.

Toolkit

CX Strategy

Pushing the boundaries of end-to-end customer experience

CX Strategy

Pushing the boundaries of end-to-end customer experience

CX Strategy

Pushing the boundaries of end-to-end customer experience

Project Management

Leading projects from conception to implementation

Project Management

Leading projects from conception to implementation

Project Management

Leading projects from conception to implementation

Design Facilitation & Workshops

Conducting sessions to train groups on design best practices, tools, and methodologies

Design Facilitation & Workshops

Conducting sessions to train groups on design best practices, tools, and methodologies

Design Facilitation & Workshops

Conducting sessions to train groups on design best practices, tools, and methodologies

Mixed Methods Research

Using qualitative and quantitative research to gain a comprehensive understanding of a problem

Mixed Methods Research

Using qualitative and quantitative research to gain a comprehensive understanding of a problem

Mixed Methods Research

Using qualitative and quantitative research to gain a comprehensive understanding of a problem

UI/UX Design

Designing intuitive user touchpoints

UI/UX Design

Designing intuitive user touchpoints

UI/UX Design

Designing intuitive user touchpoints

Social Media Strategy

Building engaged communities for brands on Instagram from scratch

Social Media Strategy

Building engaged communities for brands on Instagram from scratch

Social Media Strategy

Building engaged communities for brands on Instagram from scratch

VIsual Branding & Communications

Strategic use of design to establish a memorable brand identity

VIsual Branding & Communications

Strategic use of design to establish a memorable brand identity

VIsual Branding & Communications

Strategic use of design to establish a memorable brand identity

About me

Hey. I’m Sonalika, a service designer, adventure seeker, curious learner, problem solver, and creative storyteller. With a background in marketing and strategizing for experience design, I want to design for meaningful journeys people will love, and am always looking for opportunities to explore and learn.

Work Experience

Service Designer, Mayo Clinic (SCADPro)

(Jan - Mar 2023)

Mixed Methods Research · Creative Problem Solving · Storytelling · Service Design · Information Visualization · Branding & Identity

Service Designer, Mayo Clinic (SCADPro)

(Jan - Mar 2023)

Mixed Methods Research · Creative Problem Solving · Storytelling · Service Design · Information Visualization · Branding & Identity

Service Designer, Mayo Clinic (SCADPro)

(Jan - Mar 2023)

Mixed Methods Research · Creative Problem Solving · Storytelling · Service Design · Information Visualization · Branding & Identity

Design Lead & Brand Solutions, Tripoto

(2020 - 2022)

UX Research · Project Management · Creative Problem Solving · User Experience (UX) · Branding & Identity · Content Design

Design Lead & Brand Solutions, Tripoto

(2020 - 2022)

UX Research · Project Management · Creative Problem Solving · User Experience (UX) · Branding & Identity · Content Design

Design Lead & Brand Solutions, Tripoto

(2020 - 2022)

UX Research · Project Management · Creative Problem Solving · User Experience (UX) · Branding & Identity · Content Design

UX Design & Social Media Strategist, Tripoto

(2017-2022)

Storytelling · Graphic Design · Branding & Identity · Content Design · Copywriting

UX Design & Social Media Strategist, Tripoto

(2017-2022)

Storytelling · Graphic Design · Branding & Identity · Content Design · Copywriting

UX Design & Social Media Strategist, Tripoto

(2017-2022)

Storytelling · Graphic Design · Branding & Identity · Content Design · Copywriting

Testimonials

Sonalika is one of the finest and most dedicated individuals I have ever worked with. She drove the marketing team to success after success and toppled milestones as she moved forward. She is hardworking & her attention to detail is something that not just drives her work to excellence but also sets higher benchmarks for others around her.

Ishaan Panwar Kothiyal

UX Lead & Product Manager, Hubilo

Sonalika is one of the finest and most dedicated individuals I have ever worked with. She drove the marketing team to success after success and toppled milestones as she moved forward. She is hardworking & her attention to detail is something that not just drives her work to excellence but also sets higher benchmarks for others around her.

Ishaan Panwar Kothiyal

UX Lead & Product Manager, Hubilo

Sonalika is one of the finest and most dedicated individuals I have ever worked with. She drove the marketing team to success after success and toppled milestones as she moved forward. She is hardworking & her attention to detail is something that not just drives her work to excellence but also sets higher benchmarks for others around her.

Ishaan Panwar Kothiyal

UX Lead & Product Manager, Hubilo

There is very little that Sonalika can't do. She writes like a dream – weaving the perfect words together to tell an engaging story. Is a master with social media – ideating, strategising, creating posts and running ads with equal ease. And has an eye for design that is imaginative, innovative, clear and result-oriented. She takes ownership of every task she is assigned and makes sure to exceed your expectations with it.

Himani Khatreja

Head of Marketing, SolarSquare Energy

There is very little that Sonalika can't do. She writes like a dream – weaving the perfect words together to tell an engaging story. Is a master with social media – ideating, strategising, creating posts and running ads with equal ease. And has an eye for design that is imaginative, innovative, clear and result-oriented. She takes ownership of every task she is assigned and makes sure to exceed your expectations with it.

Himani Khatreja

Head of Marketing, SolarSquare Energy

There is very little that Sonalika can't do. She writes like a dream – weaving the perfect words together to tell an engaging story. Is a master with social media – ideating, strategising, creating posts and running ads with equal ease. And has an eye for design that is imaginative, innovative, clear and result-oriented. She takes ownership of every task she is assigned and makes sure to exceed your expectations with it.

Himani Khatreja

Head of Marketing, SolarSquare Energy

She is that one indispensable person who amuses with her wide array of knowledge on all things related to design, social media trend spotting, niche spaces like theatre, films, indie homegrown music. Her planning is perfect to the T. She is thorough as a doer and multi tasks with several teams and 100 projects giving everyone due justice and time.

Sneha Chamaria

Planning & Growth Manager, Cleartrip

She is that one indispensable person who amuses with her wide array of knowledge on all things related to design, social media trend spotting, niche spaces like theatre, films, indie homegrown music. Her planning is perfect to the T. She is thorough as a doer and multi tasks with several teams and 100 projects giving everyone due justice and time.

Sneha Chamaria

Planning & Growth Manager, Cleartrip

She is that one indispensable person who amuses with her wide array of knowledge on all things related to design, social media trend spotting, niche spaces like theatre, films, indie homegrown music. Her planning is perfect to the T. She is thorough as a doer and multi tasks with several teams and 100 projects giving everyone due justice and time.

Sneha Chamaria

Planning & Growth Manager, Cleartrip

Sonalika is a beautiful concoction of rare attributes; she gives equal importance to quality and business, which ensures that the eccentricities of both – founders and artists – are satisfied. The minimalistic design sense coupled with the keenness to be abreast with the tricks of revenue generation makes her an extremely adaptable creative strategist who innately knows what works well on digital media.

Prateek Dham

Brand Communications, VIVO

Sonalika is a beautiful concoction of rare attributes; she gives equal importance to quality and business, which ensures that the eccentricities of both – founders and artists – are satisfied. The minimalistic design sense coupled with the keenness to be abreast with the tricks of revenue generation makes her an extremely adaptable creative strategist who innately knows what works well on digital media.

Prateek Dham

Brand Communications, VIVO

Sonalika is a beautiful concoction of rare attributes; she gives equal importance to quality and business, which ensures that the eccentricities of both – founders and artists – are satisfied. The minimalistic design sense coupled with the keenness to be abreast with the tricks of revenue generation makes her an extremely adaptable creative strategist who innately knows what works well on digital media.

Prateek Dham

Brand Communications, VIVO

Get in touch

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

sonarshi197@gmail.com

Get in touch

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

sonarshi197@gmail.com

Get in touch

Whether you have a question, a project idea, or just want to say hello, I'd love to hear from you. Reach out and let's start a conversation.

sonarshi197@gmail.com